Community Investment Programs
Touchdown for Atlantic Canada
2011 marked Atlantic Lottery’s second year as both a major sponsor of Touchdown Atlantic and title sponsor of the LOTTO MAX Touchdown Downtown festival. Through our onsite mobile phone contests, we showed some very happy Atlantic Canadians how to take their night to the MAX – hosting close to 50 contest winners at the ultimate Rooftop Party atop City Hall. But we didn’t stop there. Two Vancouver Grey Cup packages were also awarded, courtesy of LOTTO MAX, during Touchdown weekend. And what sponsorship would be complete without free memento photos for the masses along with our over 8000 of our signature flashing sunglasses to help light up the festival night. Yet another reason why life in Atlantic Canada is oh-so-good.