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World Lottery Association (WLA) Level IV Certification

Atlantic Lottery has Level IV certification of the WLA’s Responsible Gaming Framework. It’s the highest level offered in the Framework and it means Atlantic Lottery joins a small − but growing − number of organizations that have been granted this level of certification. Atlantic Lottery was evaluated on 10 program elements by a panel of CSR experts from around the globe.

Responsible Gambling (RG Check)

The RG Check accreditation is an independent assessment of the quality of the venue’s responsible gambling safety net.

Social Responsibility Assessment

Atlantic Lottery has a Social Responsibility Assessment (SRA) Program in place to assist in the decision-making process. This program is used by Atlantic Lottery employees to standardize the approach to social responsibility within the regulated gambling industry in the four Atlantic Provinces.

19+ Brand Standards

The 19+ Brand Standards provide a clear understanding of how the 19+ and responsible play messages should be reflected in the design of Atlantic Lottery’s products.


Celebrating Atlantic Canada

Whether we’re sponsoring the festivals and events that define our communities, supporting the corporate events that grow our region– at Atlantic Lottery, it’s all done with the vision of making Atlantic Canada a better place. 

Click here to learn more about the events we’re supporting or to see if your event meets our sponsorship criteria.  



Where does the money go? We get asked that a lot! All profit goes back to our communities. Every penny. No exceptions. It’s used for things like social programs, roads, and education.

Gambling Support Resources
If you or someone you know has a problem with gambling, help is just a phone call away.
New Brunswick
Newfoundland & Labrador
1-888-899-HELP (4357)
Nova Scotia
Prince Edward Island