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PlayWise Code of Conduct

Since 1976, Atlantic Lottery has offered regulated and entertaining games of chance. The authority to operate these games comes with our commitment to offer them with integrity and responsibility. No one benefits when players experience problems with their gambling; that’s why everyone has an interest in preventing it.

The following code of conduct represents Atlantic Lottery’s commitment to providing games of chance in a manner that reflects community values. Our focus is on education and awareness with prevention being the ultimate goal. Atlantic Lottery supports harm reduction and treatment in cooperation with those responsible for the delivery of health and addictions services.

Our Overall Commitment 

Atlantic Lottery cares about players and the wider community. We are committed to remaining a world leader in responsible gambling. We will achieve this by continuing to offer players the information they need to make informed choices about their play through: ongoing community partnerships; continuing to integrate responsible gambling into our corporate culture; and continued support for research into, and public awareness of, responsible gambling here in Atlantic Canada.

Our Commitment to our Employees

Atlantic Lottery employees must complete a Corporate Social Responsibility Certification program to provide them with the necessary tools and training to create greater awareness of responsible gambling and how it applies to them. Increased employee knowledge empowers staff to support responsible gambling measures at work and speak comfortably about responsible gambling with family and friends.

Our Commitment to Players

Atlantic Lottery believes an informed player is a responsible player. We promote the responsible use of our products through the display of responsible gambling information, materials and self-assessment tools. We operate a Support Line for callers in crisis and display community resource information and helpline numbers for those who may experience problems with their gambling. We access the latest research and consult with independent experts when developing our approach to educating players and helping them play responsibly. We also research technological solutions and implement them when beneficial.

At Red Shores Racetrack and Casino, the PlayWise Information Centre is staffed by professionals with a background in addictions and counseling who provide support and information to staff and players. They also act as an advocate for players who choose to participate in Red Shores’ self-exclusion program – a voluntary program for players who wish to ban themselves from the gaming floor.

Our Commitment to Retailers

Through the online, interactive retailer training program Atlantic Lottery provides retailers with the necessary tools and training to better prepare them to recognize the warning signs of problem gambling with their customers and to provide those customers with information on how to access community resources.

Our Commitment to the Community

Atlantic Lottery will engage and support the community in responsible gambling activities. We will meet with, and learn from, a broad cross-section of community groups. Through our Responsible Gambling Community Partnership Program, we will support local initiatives that promote education, awareness, prevention and access to treatment. We will establish and maintain a Responsible Gambling Research Fund to support independent research that contributes to problem gambling awareness, prevention and treatment.

Our Commitment to Prevent Underage Gambling

Gambling prevalence studies from across North America show a connection between gambling activity at a young age and the potential for a gambling problem later in life. Atlantic Lottery will ensure that those under 19 years of age do not access gaming facilities and that age-restricted areas are clearly indicated. We will continue to work with our retailers to strengthen existing programs to verify the age of our players.

Our Commitment to Advertise Responsibly

Atlantic Lottery has committed to ensuring our advertising reflects the highest of standards and complies with Canada’s Code of Advertising Standard Advertising must be factual and must not oversell the winning experience, encourage over consumption, or depict gambling as an investment. Advertising must not include messages to, or be placed in media intended for, those under 19 years of age.

Celebrating Atlantic Canada

Whether we’re sponsoring the festivals and events that define our communities, supporting the corporate events that grow our region– at Atlantic Lottery, it’s all done with the vision of making Atlantic Canada a better place. 

Click here to learn more about the events we’re supporting or to see if your event meets our sponsorship criteria.  



Where does the money go? We get asked that a lot! All profit goes back to our communities. Every penny. No exceptions. It’s used for things like social programs, roads, and education.

Gambling Support Resources
If you or someone you know has a problem with gambling, help is just a phone call away.
New Brunswick
Newfoundland & Labrador
1-888-899-HELP (4357)
Nova Scotia
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