At the heart of everything Atlantic Lottery does is Corporate Social Responsibility (CSR). That commitment is at the foundation of all corporate activities and guides how we manage our responsibilities to the four Atlantic Provinces, players and communities. Corporate social responsibility at Atlantic Lottery includes commitment to the environment, communities, volunteerism and responsible gambling (RG), and has been validated at the highest level of excellence (Level 4) by the World Lottery Association’s international RG framework. Each program area of CSR at Atlantic Lottery is designed and executed with Atlantic Canadians in mind.
Reducing our environmental footprint is important at Atlantic Lottery and is supported with programs that help employees understand how they can reduce Atlantic Lottery’s impact on the environment.
Delivering education and awareness programs around informed player choice is core to Atlantic Lottery’s RG strategy. Examples of our commitment to RG include: the sponsorship of youth gambling education programs within high school and post-secondary education environments; awareness campaigns around the risks associated with gambling; and retailer training. All of these RG programs assist Atlantic Lottery in creating informed players.